The Business — Trey Digital
Foundation, validation, and your core position in the market
Trey Digital is a local service business automation agency. You use GoHighLevel (GHL) to build systems that respond to leads 24/7, follow up on quotes automatically, and collect Google reviews after every job — without the business owner doing anything differently.
You are NOT selling "digital marketing." You are selling a system that stops businesses from losing money to whoever follows up faster.
Target Niches
The four underserved markets you will own
Reviews are existential here — people trust a mechanic with a $40k car based on Google stars. High emotion = high urgency to fix reputation. SMS rebooking ("it's been 3 months, ready for another detail?") is an obvious win.
Seasonal, recurring service model — perfect for SMS automation. Almost no GHL agencies target this. Quote follow-up SMS has immediate, obvious ROI. Owner-operated and accessible.
Weekly/monthly recurring contracts, seasonal surges, and virtually zero GHL agency competition. SMS for service reminders and review requests fits naturally into their workflow.
Independent operators with 2-5 crews are largely ignored by agencies. High ticket jobs, reviews are critical (homeowners trust them with their property), and SMS for quote follow-up addresses their single biggest daily pain point.
Website Services
Your foot-in-the-door offer that leads naturally to the monthly retainer
Building in GHL
Use GHL's drag-and-drop builder. The contact form integrates natively with GHL CRM so every submission triggers your SMS automations automatically.
Custom Domain Setup
Client buys domain (GoDaddy/Namecheap). In GHL: Settings → Domains → Add Domain → point DNS records to GHL. Site goes live on their branded URL (e.g., bestlandscapers.com). GHL branding is invisible to visitors.
HTML Alternative
Build in HTML/CSS → remove <html>, <head>, <body> wrapper tags → paste into GHL Custom Code block. Contact form gets replaced with GHL's native form widget.
Customer Avatars
Who you're selling to, how they think, and what makes them buy
| Segment | Easiest to Reach | Most Willing to Pay | Biggest Pain Point |
|---|---|---|---|
| Solo Owner-Operator (landscaper, detailer) | #1 | #3 | #2 |
| Growing Service Business (pest control, pool) | #3 | #1 | #3 |
| Mechanic Shop Owner | #2 | #2 | #1 |
Who They Are
- Age 28-42, started business 2-5 years ago
- 1-3 helpers, does most work themselves
- Works 50-60 hours/week
- Revenue $60k-$150k/year
- Great at the work, terrible at the business side
What They've Already Tried
- Posted on Facebook/Instagram — gave up after 2 months
- Spent $200-300 on Google Ads — "wasted my money"
- Hired someone to "do social media" — nothing happened
- Angi/Thumbtack — leads are price shoppers who ghost
Where They Hang Out Online
- Local Facebook community and buy/sell/trade groups
- Lawn Care Life, Detailing Business Talk (FB groups)
- YouTube (business and trade content)
- TikTok (younger ones — consuming, not creating)
Current Marketing Spend
- $0-400/month total
- Angi/Thumbtack: $100-300/month (hates it)
- Boosted Facebook posts: $50 occasionally
- Most spend: $0 systematically
Their Actual Words (use these in outreach)
Who They Are
- Age 38-55, in business 8-15 years
- 3-8 employees, mostly off the tools
- Revenue $200k-$600k/year
- Has CRM (Jobber/HouseCall Pro) — uses 20% of it
- More sophisticated, more skeptical
What They've Already Tried
- SEO agency $800-1,500/month — "rankings barely moved"
- Google Ads — couldn't track results
- Local magazine / direct mail — nothing came of it
- Yelp ads — feels like extortion
Where They Hang Out
- NPMA (pest control), APSP (pool) associations
- Industry-specific Facebook groups
- LinkedIn (somewhat)
- Local Chamber of Commerce
Current Marketing Spend
- $1,000-$3,000/month across multiple channels
- SEO: $500-$1,500/month
- Google Ads: $300-$1,000/month
- Key pain: no idea what's actually working
Their Actual Words
Who They Are
- Age 42-60, owns shop 10-25 years
- 2-5 bays, 1-4 employees
- Revenue $300k-$800k/year
- Deeply skeptical of anything digital
- Built business on reputation — watching it erode
What They've Already Tried
- Yellow Pages — years ago, maybe still
- Yelp ads — universally bad experience
- Website paid $2k for in 2019 — never updated
- Boosted Facebook posts occasionally
Where They Hang Out
- Auto Repair Shop Owners FB groups
- Industry forums (Kukui, ShopWare, Mitchell 1)
- Trade magazines (Motor Age, Auto Inc.)
- Phone and email preferred — not social media
What Makes Them Buy
- In-person or phone — not cold email
- Proof from another shop they can call
- Plain language — zero jargon
- Short-term trial commitment to start
- A specific guarantee with numbers
Their Actual Words
The Offer
What you sell, what you promise, and how you remove all the risk
❌ Before Trey Digital
Quotes go out and die in silence — no follow-up
Phone unanswered nights/weekends — lead calls someone else
8 Google reviews while competitor has 74
No system for slow season — revenue drops every year
Happy customers mean to leave a review and forget
Working 55 hours AND supposed to be doing marketing
✅ After Trey Digital
Every lead answered in 60 seconds — even at 2am Sunday
Every quote followed up automatically until yes or no
Reviews rolling in automatically after every completed job
Slow season filled by reactivation SMS to past customers
System texts happy customers the moment job is done
Owner focuses on the work — system handles everything else
Bonus 1 — Local Visibility Audit ($297 value)
One-page PDF showing everywhere their business appears online (Google, Yelp, Facebook, Bing, Apple Maps) and what's wrong/missing. Takes 20 minutes to build. Feels like $500 of work.
Bonus 2 — Competitor Review Report ($197 value)
Their top 3 local competitors' review counts, ratings, and recent complaints in a simple document. Showing a landscaper their competitor has 94 reviews while they have 14 creates more urgency than any pitch.
Bonus 3 — SMS Template Pack ($197 value)
10 pre-written SMS templates for their niche: quote follow-up, review requests, slow-season reactivation, referral asks, and seasonal promotions. Delivered as a Google Doc. Costs you 30 minutes.
The One-Sentence Pitch
"I help [landscapers/detailers/pest control] automatically follow up on every quote and collect Google reviews after every job — without them changing a single thing about how they work."
10 New Google Reviews in 30 Days — Or Month 2 Is Free
If the system doesn't get your client at least 10 new Google reviews in their first 30 days, their second month is completely free. No questions, no hoops, no awkward conversation. You either see results or you don't pay again until you do.
14-Day Launch Plan
Zero ad spend. Exact daily actions. Every script written out.
🗺️ Google Maps
Search each niche + your city. Target businesses with 5-40 reviews and 3.5-4.5 stars. These are established but hurting. Zero reviews = maximum pain.
📘 Facebook Groups
Local community groups, Lawn Care Life, Detailing Business Talk, Auto Repair Shop Owners, Independent Garage Owners, Pest Control Operators Forum, Pool and Spa Professionals.
Search #[yourcity]landscaping, #[yourcity]autodetailing, #[yourcity]pestcontrol. Find businesses with under 500 followers and inconsistent posting.
🏘️ Nextdoor
See which businesses are being praised (without many reviews — warm leads) and which are getting complaints (active pain — also leads).
🌐 Alignable
Underused local business network. Almost no competition. Create a free profile, connect with business owners in your area, start conversations.
⭐ Yelp
Search your niches. Find businesses with recent 1-star reviews and no owner response. That's an active reputation problem with no system — lead with that.
Script 1 — Cold Facebook/Instagram DM (Leading With Audit)
Keep it this short. Do NOT explain what you do. Do NOT use the word "marketing." Wait for the yes, then send the audit.
Script 2 — Follow-Up After They Say Yes
Script 3 — In-Person Walk-In
Don't pitch the product yet. Just ask for two minutes to show them the audit. The audit does the selling.
Script 4 — Warm Network (Your 5 Contacts)
Script 5 — Facebook Group Value Comment (Attracts Inbound)
Post this when someone asks about getting more customers or dealing with slow season. Wait for replies and DMs. NEVER drop a link in a group post.
Headline
Stop Losing Jobs to Whoever Follows Up Fastest
Subheadline
We build an automated system for landscapers, detailers, mechanics, pest control, and pool service companies that responds to every lead, follows up on every quote, and collects Google reviews after every job — without you changing a single thing about how you work.
5 Bullet Points
✓ Every new inquiry gets a response in under 60 seconds — even at 2am on a Sunday
✓ Every quote you send gets automatically followed up until you get a yes or a no
✓ After every completed job, your customer gets a friendly text asking for a Google review
✓ When slow season hits, a campaign goes out to every past customer bringing them back
✓ You get a monthly report showing what the system did — in plain English, no jargon
Book Your Free Business Audit → [Calendly Link]
No contract. Month-to-month. 10 new reviews in 30 days or month 2 is free.
Sales System
Value-first selling that builds trust and closes without pressure
Facebook Group Posts
Answer business owners' questions about slow seasons, reviews, lead follow-up. No links. No pitches. Just the real answer. People check your profile and DM you.
Loom Audit Videos
Record a 3-min screen share of a real business's Google profile showing their review count vs competitors. Post findings publicly (blur name). Every landscaper who reads it wonders if their profile has the same problems.
Give Away SMS Templates
Post "here are 5 texts that bring back dormant customers" with the actual messages written out. Anyone who reads it and thinks "I should be sending this" is a buyer who doesn't know it yet.
The Core Rule
Never talk about marketing. Talk about their actual problems in their actual language. The goal: make them think "how does he know this about my business?" They'll come to you.
Email 1 — Welcome + Immediate Value (Send Immediately)
Subject: Here's what I promised + one thing you didn't ask for
Email 2 — The Problem Story (Day 2)
Subject: The $4,800 quote that never came back
Email 3 — Social Proof (Day 4)
Subject: From 8 reviews to 31 in 34 days
Email 4 — Handle The Big Objection (Day 6)
Subject: "I tried this before and it didn't work"
Email 5 — The Soft Offer (Day 8)
Subject: One spot — and then I'm closing this for a while
DM 1 — After They Engage With Your Content
Wait for the reply. If they say yes → send the Competitor Gap Report for their business.
DM 2 — When They Ask "What Do You Do Exactly"
DM 3 — When They Ask "How Much Is It"
DM 4 — When They Go Quiet After Showing Interest
That last line ("I'll stop following up") gets more replies than any other message in the sequence. Permission to say no = people respond.
The Check-In
"Hey [Name] — just wanted to follow up on our conversation. No rush at all on my end. If the timing isn't right or you have questions I didn't answer well, just let me know."
New Value Drop (don't mention previous convo)
"Hey [Name] — thought of you when I came across this. Pulled the review counts for the top five [landscapers] in [city] — [Business Name] is sitting at [X]. The top ranked one has [X]. Figured you'd want to see the gap."
The Proof Touch
"Hey [Name] — quick update. Had a [landscaping/pest control] client just hit [X] new reviews this month through the system. Figured I'd share since it's the kind of thing that's hard to visualize until you see the numbers."
The Loop Close — Most Important Message
"Hey [Name] — I'm going to stop following up after this one because I don't want to be annoying. If the timing works at some point down the road, you know where to find me. If it's just not the right fit, totally understand — no hard feelings at all."
Monthly Long Nurture
One piece of useful content per month. No ask. Just value. When they're ready to buy, you're the only person in their inbox who wasn't trying to sell them something for 30 days.
Growth Roadmap
What got you here won't get you there — here's what will
In-Person Walk-Ins
Highest converting channel for these niches. Nobody else does it. A mechanic or landscaper responds to someone physically showing up 3-5x more than a DM. Block two mornings a week, visit five businesses each time.
Loom Video Audits
Highest converting digital channel. Personalized 3-minute screen recording of their specific Google profile costs 10 minutes to make. Response rates 2-3x higher than text DMs. Almost nobody sends them.
Instagram DMs (to businesses)
Your target niches are not actively checking Instagram business DMs. Mechanics, landscapers, and pest control owners are not on Instagram. Time spent there should go to in-person visits.
Mass Generic DMs
Generic DMs without personalization get ignored or reported. If you can't spend 2 minutes personalizing with their business name, review count, and city — don't send it. Fewer targeted messages always win.
The Seasonal Campaign Package
$197/campaign or $597/quarter
Four times a year you write and send a promotional SMS campaign to their entire customer list. Spring rush, summer push, fall prep, winter reactivation. You write the messages, schedule in GHL, they go out automatically. Client does nothing.
Local Supply Companies & Equipment Dealers
Landscape supply companies see landscapers weekly. Pest control equipment distributors talk to pest control owners regularly. They already have the trusted relationship. You attach yourself to it.
The Pitch to the Supply Company Owner
"You already talk to landscapers all week. If you mention what I do and one of them signs up, I'll send you $100 for the intro. You do nothing except mention my name."
📅 Discovery Call Booking
Calendly → GHL workflow. When someone books: auto confirmation text + email, 24-hr reminder, 1-hr reminder, 2-question pre-call form. You show up knowing their situation. Zero scheduling back-and-forth.
🎉 New Client Onboarding
When marked as new client in GHL: welcome email fires, onboarding form sent (Google profile access, phone, service area), setup call auto-books. Every new client gets the same professional experience.
📊 Monthly Reporting
GHL tracks all data. Set up automated email to every client on the 1st of each month: new reviews collected, leads captured, campaigns sent. Three lines. Removes manual report building entirely.
💳 Billing
Stripe recurring subscriptions from day one. Every client on auto-pay. Money lands on the same day every month. You never manually invoice or chase a payment.
🔁 Prospect Follow-Up
Every prospect who doesn't book or close goes into the 5-touch follow-up sequence in GHL. Runs automatically. You don't think about them again until they reply.
⭐ Review Requests
Never manually triggered. After every completed job, customer gets review request text automatically through GHL pipeline stages. Set it up once, runs for every client forever.
🚧 The ONE Bottleneck Holding You Back
It is not the product. Not the niche. Not the platform. It is your ability to close a discovery call. There is a difference between being salesy and being confidently clear. Right now, the gap between someone who thinks your service sounds interesting and someone who hands you their card number lives entirely in that 30-minute call.
The Fix
End every discovery call with a direct question: "Based on what you've told me and what I've shown you, I think the Growth System at $497 is the right fit for your business. Do you want to get started today?" Not aggressive. Not pushy. Just clear. Practice the call out loud before running it live. Call 1-3 will be awkward. By call 5 you'll have a rhythm. By call 10 it feels natural. This single skill unlocks everything else faster than any system you could build.
Month 1 — Prove It Works (Days 1-30)
Target: 1-2 paying clients · $297-$994 MRR · First case study started
Month 2 — Use Proof to Sell (Days 31-60)
Target: 4-6 total clients · $1,200-$3,000 MRR · First partnership active
Month 3 — Remove Yourself from the Grind (Days 61-90)
Target: 8-12 total clients · $2,500-$6,000 MRR · System runs without you
What Got You Here Won't Get You There
MONTH 1
You are the engine
Energy + outreach + walking in = first clients. Hustle is the product.
MONTH 2
Proof does the selling
Testimonials + screenshots = your energy multiplied. Proof is leverage.
MONTH 3
Systems replace hustle
Automations + partnerships = clients without grinding. The business pulls, you don't push.